How Netflix Taught an LLM to Recommend Movies So That You Keep Watching
Netflix developed GenRec, an LLM-based recommendation ranker designed to interpret viewing histories and item metadata in plain text to score movies and TV shows. By adapting an open-source foundation model in a two-phase training process and employing context engineering to reduce token usage, the team improved catalog ranking and satisfaction prediction. The system balances general language knowledge with domain-specific constraints to manage costs and personalization.
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